Moby Dick in commercial again

Again proving to me that we all know the story even though we haven't read the book, just the other night I saw this commercial on the Blackberry Torch with AT&T. It was directed by Dennis Liu for the ad agency BBDO.

Complete with a map reference to Nantucket; character names from the book including Ishmael, Stubb, Flask, and Starbuck; the idea of "searching for Moby Dick;" going around Cape Horn, a reference to "Thar she blows;" and, of course, the "white whale."

What do you make of this? The idea that this classic has permeated into our culture enough to be deemed common knowledge enough to reference in a brand new technology commercial. It does lend itself well here, the idea of "searching" with the uses of the internet and the phone, Facebooking with the characters, snapping a pic. What other popular reference do you use?

By the way, the URL for www.att.com/moby-dick does not exist.







See the full ad here: http://www.radicalmedia.com/Commercials/Dennis-Liu/Commercials/#/12948/

Thanks to Librivox for the linkage to the commercial, at http://librivox.org/2010/08/26/librivox-in-att-commercial/. I tried to listen to the Librivox audio, no offense to the reader, but again it was the material! I was trapped in the car almost 50 minutes each way and I didn't want to listen to it!