Sunday, November 25, 2012

Moby Dick in Apple iPad Mini commercial

Apple - iPad mini - TV Ads - Books - YouTube:

'via Blog this'

Is Moby-Dick a favorite for commercials?

Of ALL the books in the world, and all the books especially in the public domain that one can read off the new iPad Mini, Moby-Dick once again surfaces to the top of the list.

Granted, in this commercial, Moby-Dick is actually on the big iPad, trying to show the difference. Also on the big iPad is East of Eden, another very long novel. I can't say for sure if that is what they are showing--big, unwieldy novels versus short novellas. I don't know how long Louis L'Amour's How the West Was Won is, or Jack London's The Valley of the Moon. In fact, that Jack London book is a strange choice, if that is the case. I actually have never even heard of The Valley of the Moon (and I am an English major), and a better choice would have been the very short Call of the Wild by London.

However, Moby-Dick gets into yet another new technology commercial. Of all the books in the world. Personally, I still think I never would have finished Moby-Dick had it not been for my Sony eReader. I wonder how many new readers of Moby-Dick are trying it out on these new technologies?

No, I really want to know. It would tell me a lot as someone very critical of the novel. People have these amazing new technologies for reading easily. And Moby-Dick is free in a hundred different ways. So if people are using these technologies, are they reading a free book that is considered a classic the world over? If it is so darn good, why aren't people reading it?

Saturday, November 10, 2012

The Whale: Bulk Delivery - Page 1 - Theater - New York - Village Voice

The Whale: Bulk Delivery - Page 1 - Theater - New York - Village Voice:

'via Blog this'

Proving yet again that if all you do is say "whale" that "Moby Dick" will soon follow...

Some play about a fat man...and you know how we always call fat people whales...

"Charlie has been slowly eating himself to death for a dozen years, like a self-swallowing Jonah, or an Ahab who is the target of his own vengeance. "

Apparently to add the subliminal whale symbolism, or maybe the Ahab obsession complex (I really don't know myself, I'm guessing--haven't seen it), the main character also has an obsession: "An eighth grader's essay on Melville's Moby-Dick, or the Whale is one of Charlie's pet preoccupations. And another theme that has shaped his life turns out to be the Biblical story of Jonah and the whale, on which Melville's hero, Ishmael, hears a sermon early in the novel."

It must go even deeper because look at this analogy: "Into this vortex of unspoken tensions, a young Mormon missionary, who calls himself Elder Thomas (Cory Michael Smith), wanders, as unsuspectingly as Ishmael wandered into Father Mapple's chapel."

Fat guy is his own Moby Dick. Kind of interesting--and again, probably loads more interesting than Melville's novel itself, specifically for story structure.