"This whole thing started by asking the question: 'How do people come to know "Moby-Dick"?' Because you know 90 percent of the public hasn't read the book," said Katherine Knowles, executive director of the Zeiterion.
"Moby-Dick" (1851) is largely considered one of the greatest works in all of American literature.
"Moby-Dick," part of the American literary canon, has also become a part of 20th- and 21st-century pop culture, showing up in everything from a Led Zeppelin song to "The Simpsons" to "Star Trek."
"The fact is that 'Moby-Dick' has become iconic," Knowles said. The cartoon character "Mr. Magoo played Ahab. Tom and Jerry played out the story; 'The Simpsons' have done the story. 'Moby-Dick' is now pop culture.